Problems The image of the
title "CFO" (Chief Finance Officer) no
longer corresponds to that of a severe auditor who
authorizes minimal expense, and who is always waiting
for revenues, behind closed doors. Relationships
with investors, and "road shows" for brokers
in an effort to get financing, as well as the publication
of results, take up much time which could be better
used to improve the company's revenues. In some
major projects, the sales people are left on their
own to negotiate directly with a particularly skillful
CFO to discover the margins and to make the prices
go down.
Solution
Web conference presentations using PowerPoint and
Excel are among the new arsenal used by CFOs to
convince financial partners. As a follow-up to the
interest or questions of the interlocutors, another
document can be sent by the CFO to complement the
information or to direct them to a particular WEB
page. Apart from the online meeting, it is also
possible for
him to have a private conversation
with a participant, an associate, or a partner for immediate
consultation in order to make the best decision for the
company's benefit.
Results
It is best to have your interlocutors'
attention focused on their screens instead of on the walls of
a meeting room. Still better would be to have scanned copies
of all the supportive information needed ready, beforehand,
just to send it to an investor at the exact moment when a question
is raised. From an investment point of view, the swiftness of
reaction is crucial for the subsequent decision. Otherwise,
the impact will be lost and, in all probability, the interest
of the interlocutors will fade away. Their time is as valuable
as anybody's, and usually they are very concerned about how
they use it. As a matter of fact, there is nobody better than
a CFO to negotiate an important contract with another CFO. Now
all this is possible without them having to leave their offices.
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References
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