Problems Communications for
marketing should play an essential role not only
from a promotional point of view but also from the
point of view of the generation of qualified prospects
for their sales team. The key people are committed
to organizing brainstorming sessions and focus groups,
and in conceiving and validating concepts. Press
conferences, sometimes lasting several weeks, are
also held during product launches. For the fruition
of these efforts, the prospects have to be carefully
identified as qualified. Otherwise, these efforts
will be futile, and the team will have to begin
again without being able to capitalize their exchanges
and use them repeatedly.
Solution
The marketing team announces on their WEB site the
online presentations (WEBinar), for which the visitors
have to register in advance. The brainstorming sessions
among colleagues, the focus groups, press conferences,
and product launching are done long distance during
web
conferences. In addition, these
events are completely recorded,
both voice and images, and then copied by different means
and placed on the WEB site, the local network, and on
CD or DVD in order to be reused or replayed for new prospects,
employees, and partners.
Results
The added advantage of WEBinars
is that the participants are identified as qualified beforehand.
It's only later on that they are considered as prospects for
the sales team - this produces better "closing" performance
from the team. The time devoted to events is significantly reduced.
The response rate of the prospects is faster. The audio-visual
archives integrated through the years represent priceless collateral
material that can support sales. In addition, we have the power
of multimedia to the performance of polymedia, on different
kinds of supports, regardless of the time.
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References
Share with colleagues and friends, our informations
about WEBconferences providing them the link to this WEB site. |
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